Once again, the plans are closely related to the entire account, and changes in the various plans lead to the increase or decrease in the presentation of the entire account, and then deduce the promotion effect of the overall account, thus providing data on the account statistics. Third, the statistics of the day before the keyword statements Show how much (match the relevant), click how much; bring the advice and how much of my word the average daily conversation costs.
Know these we have to take what kind of policy to price control costs have a clear basis. General analysis out mainly in the following cases High show, high click, no advice this situation shows that Digital Marketing Agency creative ranking should be no problem; the problem is that users click on what happened after the situation.
One situation is clicked, no access. Keywords linked to the landing page can not be opened or opened slowly, the keyword link error, the user in the search process of the point of delay, the competitors of the vicious click of all these are led to no click on the consultation side.
If it is to enter the landing page for a period of time without consultation, it shows that the search did not find what he wanted or did not have a good content to guide the consultation, which is the page user experience is not good. To solve the content of the site structure, or did not bring effective advice, and then you can lower the price, lower ranking (change the match mode) or pause (delete) keywords. High show, low click, no advice Key words are flow words, resulting in high show.

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