Different matching patterns will lead to different search terms, especially in the broad match pattern, for a wide range of audiences, resulting in more generalized traffic, targeted access, lack of conversion, Phrase match. So invalid search words will inevitably be more, especially the emergence of more invalid words, we can deny. Seven, mining and expansion of new words Search word report and effective counseling word combination, to find a good keyword.
Web site analysis the site of their own anatomical analysis, the purpose is to find the basis of the site where the problem;
E-commerce positioning: the enterprise website for e-commerce positioning, a clear location of the site;
E-business model analysis: analysis of e-commerce site model, research and website to match the e-commerce model;
Industry competition analysis industry competition situation, industry website comprehensive analysis Website development plans Social Media Services in Pakistan analysis e-commerce site short-term planning and long-term development strategy of the implementation of feedback analysis.
Web site structure diagnosis: the structure of the site is reasonable, whether efficient, whether it is convenient, in line with the user access to the habit;
Web page diagnosis whether the page code is streamlined, the page is clear, the page capacity is appropriate, the page color is appropriate;
Promotion strategy diagnosis whether the website promotion strategy is effective whether backward whether to adopt a composite marketing strategy
Key words analysis whether the keyword is appropriate, whether the keyword density is reasonable;
Search engine login analysis: what kind of login method, login information is valid
Link correlation analysis: whether the link is high popularity whether it is related to a larger link;
Target Market Analysis: Analyze the target market and study the relationship between the target market and marketing.
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